.kea-persona {
	background: var(--kea-white);
}

.kea-persona-hero {
	position: relative;
	overflow: hidden;
	padding: clamp(5rem, 10vw, 9rem) 0;
	background: var(--kea-ink);
}

.kea-persona-hero::after {
	position: absolute;
	right: -11rem;
	bottom: -16rem;
	width: 38rem;
	height: 38rem;
	border: 1px solid rgba(255, 253, 249, .16);
	border-radius: 50%;
	box-shadow: 0 0 0 5rem rgba(255, 253, 249, .025), 0 0 0 10rem rgba(255, 253, 249, .018);
	content: "";
	pointer-events: none;
}

.kea-persona-hero__grid {
	position: relative;
	z-index: 1;
	display: grid;
	grid-template-columns: minmax(0, 1.55fr) minmax(18rem, .65fr);
	gap: clamp(3rem, 8vw, 8rem);
	align-items: end;
}

.kea-persona-hero h1 {
	max-width: 13ch;
	margin: 0 0 1.75rem;
	color: var(--kea-white);
	font-size: clamp(3.5rem, 7vw, 7rem);
	line-height: .92;
}

.kea-persona-lead {
	max-width: 47rem;
	margin: 0 0 1.6rem;
	color: rgba(255, 253, 249, .76) !important;
	font-size: clamp(1.15rem, 2vw, 1.45rem);
	line-height: 1.55;
}

.kea-persona-signal {
	border-top: 1px solid rgba(255, 253, 249, .34);
	padding-top: 1.4rem;
	color: var(--kea-white);
}

.kea-persona-signal span,
.kea-persona-choice a > span {
	display: block;
	margin-bottom: .7rem;
	color: var(--kea-orange);
	font-size: .76rem;
	font-weight: 700;
	letter-spacing: .14em;
	text-transform: uppercase;
}

.kea-persona-signal strong {
	display: block;
	font-family: var(--kea-display);
	font-size: clamp(1.65rem, 3vw, 2.5rem);
	font-weight: 500;
	line-height: 1.1;
}

.kea-persona-two-col {
	display: grid;
	grid-template-columns: minmax(0, 1.05fr) minmax(20rem, .95fr);
	gap: clamp(3rem, 8vw, 8rem);
	align-items: start;
}

.kea-persona-two-col h2 {
	max-width: 13ch;
	margin: 0;
}

.kea-persona-intro {
	max-width: 48rem;
	font-size: 1.16rem;
	line-height: 1.66;
}

.kea-persona-pressure {
	border-top: 2px solid var(--kea-orange);
	padding: 1.5rem 0 0;
}

.kea-persona-pressure h3 {
	margin: 0 0 1.2rem;
	font-size: 1.75rem;
}

.kea-persona-pressure ul,
.kea-persona-outcomes {
	margin: 0;
	padding: 0;
	list-style: none;
}

.kea-persona-pressure li,
.kea-persona-outcomes li {
	position: relative;
	padding: 1rem 0 1rem 2rem;
	border-bottom: 1px solid var(--kea-line);
}

.kea-persona-pressure li::before,
.kea-persona-outcomes li::before {
	position: absolute;
	top: 1.55rem;
	left: .2rem;
	width: .55rem;
	height: .55rem;
	background: var(--kea-orange);
	content: "";
	transform: rotate(45deg);
}

.kea-maturity-tabs {
	display: grid;
	grid-template-columns: repeat(3, minmax(0, 1fr));
	margin-top: 2.75rem;
	border: 1px solid var(--kea-line);
}

.kea-maturity-tabs button {
	display: flex;
	min-height: 6.2rem;
	align-items: center;
	gap: 1rem;
	padding: 1.25rem 1.4rem;
	border: 0;
	border-right: 1px solid var(--kea-line);
	background: var(--kea-paper);
	color: var(--kea-ink);
	font: 600 1rem/1.3 var(--kea-body);
	text-align: left;
	cursor: pointer;
	transition: background .22s ease, color .22s ease, transform .22s ease;
}

.kea-maturity-tabs button:last-child {
	border-right: 0;
}

.kea-maturity-tabs button span {
	color: var(--kea-orange-dark);
	font-size: .76rem;
	letter-spacing: .1em;
}

.kea-maturity-tabs button:hover,
.kea-maturity-tabs button:focus-visible,
.kea-maturity-tabs button[aria-selected="true"] {
	position: relative;
	z-index: 1;
	background: var(--kea-ink);
	color: var(--kea-white);
}

.kea-maturity-tabs button:focus-visible {
	outline: 3px solid var(--kea-orange);
	outline-offset: 3px;
}

.kea-maturity-tabs button[aria-selected="true"] span {
	color: var(--kea-orange);
}

.kea-maturity-panels {
	border: 1px solid var(--kea-line);
	border-top: 0;
	background: var(--kea-white);
}

.kea-maturity-accordion {
	display: none;
}

.kea-maturity-panel {
	display: grid;
	grid-template-columns: minmax(9rem, .35fr) minmax(0, 1fr);
	column-gap: 2.5rem;
	padding: clamp(2rem, 5vw, 4.25rem);
}

.kea-maturity-panel[hidden] {
	display: none;
}

.kea-maturity-panel > .kea-eyebrow {
	grid-row: 1 / span 3;
}

.kea-maturity-panel h3 {
	max-width: 25ch;
	margin: 0 0 1rem;
	font-size: clamp(2rem, 3.2vw, 3.25rem);
}

.kea-maturity-panel > p:not(.kea-eyebrow) {
	max-width: 48rem;
	margin: 0 0 1.5rem;
	font-size: 1.08rem;
}

.kea-maturity-links {
	display: flex;
	flex-wrap: wrap;
	gap: .7rem 1.5rem;
}

.kea-maturity-links a {
	color: var(--kea-ink);
	font-weight: 700;
	text-decoration: none;
}

.kea-maturity-links a:hover,
.kea-maturity-links a:focus-visible {
	color: var(--kea-orange-dark);
	text-decoration: underline;
}

.kea-persona-outcomes-section {
	padding: clamp(4rem, 7vw, 6.5rem) 0;
	background: #e9e1d3;
}

.kea-persona-outcomes-heading {
	display: grid;
	grid-template-columns: minmax(12rem, .38fr) minmax(0, 1fr);
	gap: clamp(2rem, 7vw, 7rem);
	align-items: end;
	margin-bottom: clamp(2rem, 4vw, 3.5rem);
}

.kea-persona-outcomes-heading p,
.kea-persona-outcomes-heading h2 {
	margin: 0;
}

.kea-persona-outcomes-heading h2 {
	max-width: 19ch;
}

.kea-persona-outcomes {
	display: grid;
	grid-template-columns: repeat(3, minmax(0, 1fr));
	border: 1px solid rgba(11, 29, 38, .18);
}

.kea-persona-outcomes li {
	display: flex;
	min-height: 15rem;
	padding: clamp(1.5rem, 3vw, 2.5rem);
	border: 0;
	border-right: 1px solid rgba(11, 29, 38, .18);
	background: var(--kea-paper);
	color: var(--kea-ink);
	font-size: 1.16rem;
	flex-direction: column;
}

.kea-persona-outcomes li:last-child {
	border-right: 0;
}

.kea-persona-outcomes li::before {
	display: none;
}

.kea-persona-outcomes li span {
	color: var(--kea-orange-dark);
	font-family: var(--kea-display);
	font-size: .82rem;
	font-weight: 700;
	letter-spacing: .16em;
}

.kea-persona-outcomes li p {
	max-width: 25ch;
	margin: auto 0 0;
	font-family: var(--kea-display);
	font-size: clamp(1.45rem, 2vw, 2rem);
	font-weight: 500;
	line-height: 1.18;
}

.kea-persona-service-grid {
	display: grid;
	grid-template-columns: repeat(3, minmax(0, 1fr));
	border: 1px solid var(--kea-line);
}

.kea-persona-service {
	min-height: 24rem;
	padding: clamp(1.5rem, 3vw, 2.6rem);
	border-right: 1px solid var(--kea-line);
	background: var(--kea-white);
	color: var(--kea-ink);
	text-decoration: none !important;
	transition: background .25s ease, color .25s ease, transform .25s ease;
}

.kea-persona-service:last-child {
	border-right: 0;
}

.kea-persona-service > span {
	color: var(--kea-orange-dark);
	font-size: .78rem;
	font-weight: 700;
	letter-spacing: .12em;
}

.kea-persona-service h3 {
	margin: 4rem 0 1rem;
}

.kea-persona-service p {
	min-height: 7.5rem;
}

.kea-persona-service b {
	display: block;
	margin-top: 1.5rem;
}

.kea-persona-service:hover,
.kea-persona-service:focus-visible {
	position: relative;
	z-index: 1;
	background: var(--kea-ink);
	color: var(--kea-white);
	transform: translateY(-.4rem);
}

.kea-persona-service:hover h3,
.kea-persona-service:focus-visible h3,
.kea-persona-service:hover p,
.kea-persona-service:focus-visible p {
	color: inherit;
}

.kea-persona-service:focus-visible {
	outline: 3px solid var(--kea-orange);
	outline-offset: 3px;
}

.kea-persona-choice {
	padding: clamp(4.5rem, 9vw, 8rem) 0;
	background: var(--kea-ink-2);
}

.kea-persona-choice h2 {
	max-width: 13ch;
	margin: 0 0 2.8rem;
	color: var(--kea-white);
}

.kea-persona-choice__grid {
	display: grid;
	grid-template-columns: repeat(2, minmax(0, 1fr));
	border: 1px solid rgba(255, 253, 249, .2);
}

.kea-persona-choice a {
	min-height: 18rem;
	padding: clamp(1.8rem, 4vw, 3.25rem);
	border-right: 1px solid rgba(255, 253, 249, .2);
	color: var(--kea-white);
	text-decoration: none;
	transition: background .22s ease;
}

.kea-persona-choice a:last-child {
	border-right: 0;
}

.kea-persona-choice a:hover,
.kea-persona-choice a:focus-visible {
	background: var(--kea-orange-dark);
}

.kea-persona-choice a:focus-visible {
	outline: 3px solid var(--kea-white);
	outline-offset: -7px;
}

.kea-persona-choice strong {
	display: block;
	max-width: 18ch;
	font-family: var(--kea-display);
	font-size: clamp(2rem, 3vw, 3rem);
	font-weight: 500;
	line-height: 1.05;
}

.kea-persona-choice p {
	max-width: 34rem;
	margin: 1.2rem 0 0;
	color: rgba(255, 253, 249, .72) !important;
}

.kea-persona-puzzle-section {
	overflow: hidden;
	background: var(--kea-paper);
}

.kea-persona-puzzle-heading {
	display: grid;
	grid-template-columns: minmax(0, .72fr) minmax(20rem, 1.28fr);
	gap: 3rem;
	align-items: end;
	margin-bottom: 3rem;
}

.kea-persona-puzzle-heading h2 {
	margin: 0;
}

.kea-persona-puzzle-heading p:last-child {
	max-width: 42rem;
	margin: 0;
	font-size: 1.12rem;
}

.kea-persona-puzzle {
	display: grid;
	grid-template-columns: repeat(3, minmax(0, 1fr));
	grid-template-areas:
		". cmo ."
		"product ceo ar"
		". sales .";
	max-width: 62rem;
	margin: 0 auto;
	filter: drop-shadow(0 2rem 3.5rem rgba(11, 29, 38, .12));
}

.kea-persona-piece {
	position: relative;
	display: flex;
	min-height: 10.5rem;
	flex-direction: column;
	justify-content: space-between;
	padding: 1.5rem;
	border: 1px solid var(--kea-line);
	background: var(--kea-white);
	color: var(--kea-ink);
	text-decoration: none !important;
	transition: background .22s ease, color .22s ease, transform .22s ease, box-shadow .22s ease;
}

.kea-persona-piece--cmo { grid-area: cmo; }
.kea-persona-piece--product { grid-area: product; }
.kea-persona-piece--ceo { grid-area: ceo; background: var(--kea-ink); color: var(--kea-white); }
.kea-persona-piece--ar { grid-area: ar; }
.kea-persona-piece--sales { grid-area: sales; }

.kea-persona-piece span {
	color: var(--kea-orange-dark);
	font-size: .72rem;
	font-weight: 700;
	letter-spacing: .12em;
	text-transform: uppercase;
}

.kea-persona-piece--ceo span {
	color: var(--kea-orange);
}

.kea-persona-piece strong {
	display: block;
	font-family: var(--kea-display);
	font-size: clamp(1.5rem, 2.2vw, 2.1rem);
	font-weight: 500;
	line-height: 1.06;
}

.kea-persona-piece em {
	color: var(--kea-slate);
	font-size: .8rem;
	font-style: normal;
	font-weight: 600;
}

.kea-persona-piece--ceo em {
	color: rgba(255, 253, 249, .64);
}

.kea-persona-piece:hover,
.kea-persona-piece:focus-visible {
	z-index: 2;
	background: var(--kea-orange);
	color: var(--kea-ink);
	box-shadow: 0 0 0 1px var(--kea-orange), 0 1.25rem 2.5rem rgba(11, 29, 38, .2);
	transform: scale(1.035);
}

.kea-persona-piece:hover span,
.kea-persona-piece:focus-visible span,
.kea-persona-piece:hover em,
.kea-persona-piece:focus-visible em {
	color: var(--kea-ink);
}

.kea-persona-piece:focus-visible {
	outline: 3px solid var(--kea-ink);
	outline-offset: 4px;
}

/* Sales and GTM profile trial refinements. */
.kea-persona-unified .kea-persona-hero {
	padding: clamp(2.75rem, 4.5vw, 4.5rem) 0;
}

.kea-persona-unified .kea-persona-hero__grid {
	grid-template-columns: minmax(0, 1fr);
	gap: 0;
	align-items: start;
}

.kea-persona-unified .kea-persona-hero h1 {
	max-width: 18ch;
	margin-bottom: .85rem;
	font-size: clamp(2.6rem, 4vw, 4.4rem);
	line-height: .98;
}

.kea-persona-unified .kea-persona-lead {
	max-width: 42rem;
	margin-bottom: 0;
	font-size: clamp(1.05rem, 1.5vw, 1.25rem);
}

.kea-persona-unified .kea-persona-hero .kea-text-link,
.kea-persona-unified .kea-persona-signal {
	display: none;
}

.kea-persona-unified .kea-persona-hero + .kea-section {
	padding-block: clamp(3.5rem, 6vw, 5.5rem);
}

.kea-persona-unified .kea-persona-services-section .kea-section-heading h2 {
	font-size: clamp(2.2rem, 4.2vw, 4.4rem);
	line-height: 1.02;
}

.kea-persona-unified .kea-persona-choice > .kea-shell > .kea-eyebrow {
	margin-bottom: 1.25rem;
}

.kea-persona-unified .kea-persona-service {
	display: flex;
	flex-direction: column;
}

.kea-persona-unified .kea-persona-service b {
	margin-top: auto;
	padding-top: 1.5rem;
}

.kea-persona-unified .kea-maturity-tabs button {
	min-height: 6.7rem;
	gap: 1.1rem;
	font-size: 1.14rem;
}

.kea-persona-unified .kea-maturity-tabs button span {
	font-size: .84rem;
}

.kea-persona-unified .kea-maturity-accordion summary {
	min-height: 4.5rem;
	font-size: 1.05rem;
}

.kea-persona-unified .kea-maturity-accordion summary > span {
	font-size: .78rem;
}

@media (min-width: 901px) {
	.kea-persona-unified .kea-persona-outcomes li p {
		margin: 3rem 0 0;
	}
}

/* Keep the approved compact Sales/GTM persona system consistent across every profile and preview route. */
.kea-persona-unified .kea-persona-hero {
	padding: clamp(2.75rem, 4.5vw, 4.5rem) 0;
}

.kea-persona-unified .kea-persona-hero__grid {
	grid-template-columns: minmax(0, 1fr);
	gap: 0;
	align-items: start;
}

.kea-persona-unified .kea-persona-hero h1 {
	max-width: 18ch;
	margin-bottom: .85rem;
	font-size: clamp(2.6rem, 4vw, 4.4rem);
	line-height: .98;
}

.kea-persona-unified .kea-persona-lead {
	max-width: 42rem;
	margin-bottom: 0;
	font-size: clamp(1.05rem, 1.5vw, 1.25rem);
}

.kea-persona-unified .kea-persona-hero .kea-text-link,
.kea-persona-unified .kea-persona-signal {
	display: none;
}

.kea-persona-unified .kea-persona-hero + .kea-section {
	padding-block: clamp(3.5rem, 6vw, 5.5rem);
}

.kea-persona-unified .kea-persona-outcomes li p {
	margin: 3rem 0 0;
}

.kea-persona-unified .kea-persona-services-section .kea-section-heading h2 {
	font-size: clamp(2.2rem, 4.2vw, 4.4rem);
	line-height: 1.02;
}

.kea-persona-unified .kea-persona-choice > .kea-shell > .kea-eyebrow {
	margin-bottom: 1.25rem;
}

.kea-persona-unified .kea-persona-service {
	display: flex;
	flex-direction: column;
}

.kea-persona-unified .kea-persona-service b {
	margin-top: auto;
	padding-top: 1.5rem;
}

.kea-persona-unified .kea-maturity-tabs button {
	min-height: 6.7rem;
	gap: 1.1rem;
	font-size: 1.14rem;
}

.kea-persona-unified .kea-maturity-tabs button span {
	font-size: .84rem;
}

/* Section labels use the same orange accent on both light and dark backgrounds. */
.kea-persona-choice > .kea-shell > .kea-eyebrow {
	color: var(--kea-orange) !important;
}

@media (min-width: 901px) {
	.kea-persona-puzzle-heading {
		grid-template-columns: minmax(0, 1.15fr) minmax(18rem, .85fr);
		max-width: 62rem;
		gap: 2rem;
		align-items: end;
		margin: 0 auto 2.25rem;
	}

	.kea-persona-puzzle-heading h2 {
		max-width: 12ch;
		font-size: clamp(2.8rem, 4.4vw, 4.6rem);
		line-height: .98;
	}

	.kea-persona-puzzle-heading p:last-child {
		max-width: 28rem;
		font-size: 1.06rem;
		line-height: 1.58;
	}
}

@media (max-width: 900px) {
	.kea-persona-outcomes-heading {
		grid-template-columns: 1fr;
		gap: 1rem;
	}

	.kea-persona-outcomes {
		grid-template-columns: 1fr;
	}

	.kea-persona-outcomes li {
		min-height: 0;
		border-right: 0;
		border-bottom: 1px solid rgba(11, 29, 38, .18);
	}

	.kea-persona-outcomes li:last-child {
		border-bottom: 0;
	}

	.kea-persona-outcomes li p {
		max-width: 32ch;
		margin-top: 2.5rem;
	}

	.kea-persona-hero__grid,
	.kea-persona-two-col,
	.kea-persona-puzzle-heading {
		grid-template-columns: 1fr;
		gap: 2.5rem;
	}

	.kea-persona-service-grid {
		grid-template-columns: 1fr;
	}

	.kea-persona-service {
		min-height: 0;
		border-right: 0;
		border-bottom: 1px solid var(--kea-line);
	}

	.kea-persona-service:last-child {
		border-bottom: 0;
	}

	.kea-persona-service h3 {
		margin-top: 2rem;
	}

	.kea-persona-service p {
		min-height: 0;
	}

	.kea-persona-puzzle {
		max-width: 44rem;
	}
}

@media (max-width: 700px) {
	.kea-persona-hero {
		padding: 4.5rem 0;
	}

	.kea-persona-hero h1 {
		font-size: clamp(3.1rem, 14vw, 5rem);
	}

	.kea-persona-piece--ceo {
		background: var(--kea-white);
		color: var(--kea-ink);
	}

	.kea-persona-piece--ceo span {
		color: var(--kea-orange-dark);
	}

	.kea-persona-piece--ceo em {
		color: var(--kea-slate);
	}

	.kea-maturity-desktop {
		display: none;
	}

	.kea-maturity-accordion {
		display: block;
		margin-top: 2rem;
		border: 1px solid var(--kea-line);
		background: var(--kea-white);
	}

	.kea-maturity-accordion details + details {
		border-top: 1px solid var(--kea-line);
	}

	.kea-maturity-accordion summary {
		display: grid;
		grid-template-columns: auto minmax(0, 1fr) auto;
		min-height: 4.25rem;
		align-items: center;
		gap: .85rem;
		padding: 1rem 1.1rem;
		background: var(--kea-paper);
		color: var(--kea-ink);
		font: 600 .98rem/1.3 var(--kea-body);
		list-style: none;
		cursor: pointer;
	}

	.kea-maturity-accordion summary::-webkit-details-marker {
		display: none;
	}

	.kea-maturity-accordion summary > span {
		color: var(--kea-orange-dark);
		font-size: .72rem;
		letter-spacing: .1em;
	}

	.kea-maturity-accordion summary > i {
		position: relative;
		width: 1rem;
		height: 1rem;
	}

	.kea-maturity-accordion summary > i::before,
	.kea-maturity-accordion summary > i::after {
		position: absolute;
		top: 50%;
		left: 50%;
		width: .85rem;
		height: 2px;
		background: currentColor;
		content: "";
		transform: translate(-50%, -50%);
		transition: transform .2s ease;
	}

	.kea-maturity-accordion summary > i::after {
		transform: translate(-50%, -50%) rotate(90deg);
	}

	.kea-maturity-accordion details[open] summary {
		background: var(--kea-ink);
		color: var(--kea-white);
	}

	.kea-maturity-accordion details[open] summary > span {
		color: var(--kea-orange);
	}

	.kea-maturity-accordion details[open] summary > i::after {
		transform: translate(-50%, -50%) rotate(0);
	}

	.kea-maturity-accordion summary:focus-visible {
		position: relative;
		z-index: 1;
		outline: 3px solid var(--kea-orange);
		outline-offset: -3px;
	}

	.kea-maturity-accordion__panel {
		padding: 1.5rem 1.1rem 1.7rem;
	}

	.kea-maturity-accordion__panel h3 {
		margin: .75rem 0 1rem;
		font-size: clamp(1.7rem, 9vw, 2.35rem);
	}

	.kea-maturity-accordion__panel > p:not(.kea-eyebrow) {
		margin: 0 0 1.25rem;
		font-size: 1rem;
	}

	.kea-maturity-accordion__panel .kea-maturity-links {
		flex-direction: column;
		align-items: flex-start;
		gap: .8rem;
	}

	.kea-persona-choice__grid {
		grid-template-columns: 1fr;
	}

	.kea-persona-choice a {
		min-height: 15rem;
		border-right: 0;
		border-bottom: 1px solid rgba(255, 253, 249, .2);
	}

	.kea-persona-choice a:last-child {
		border-bottom: 0;
	}

	.kea-persona-puzzle {
		display: flex;
		flex-direction: column;
		filter: none;
	}

	.kea-persona-piece {
		min-height: 8.5rem;
		border-bottom: 0;
	}

	.kea-persona-piece:last-child {
		border-bottom: 1px solid var(--kea-line);
	}

	.kea-persona-piece--ceo {
		background: var(--kea-white);
		color: var(--kea-ink);
		order: 0;
	}

	.kea-persona-piece--ceo span {
		color: var(--kea-orange-dark);
	}

	.kea-persona-piece--ceo em {
		color: var(--kea-slate);
	}

	.kea-persona-piece:hover,
	.kea-persona-piece:focus-visible {
		transform: none;
	}
}

.kea-redesign .kea-maturity-tabs button {
	background: var(--kea-paper);
	color: var(--kea-ink);
}

.kea-redesign .kea-maturity-tabs button:hover,
.kea-redesign .kea-maturity-tabs button:focus-visible {
	background: var(--kea-ink);
	color: var(--kea-white);
}

.kea-redesign .kea-maturity-tabs button[aria-selected="true"],
.kea-redesign .kea-maturity-tabs button[aria-selected="true"]:hover,
.kea-redesign .kea-maturity-tabs button[aria-selected="true"]:focus-visible {
	background: var(--kea-orange);
	color: var(--kea-white);
}

.kea-redesign .kea-maturity-tabs button[aria-selected="true"] span {
	color: var(--kea-ink);
}

@media (prefers-reduced-motion: reduce) {
	.kea-persona-piece,
	.kea-persona-service,
	.kea-maturity-tabs button {
		transition: none;
	}
}