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For venture capital and private equity

Back the business. Test the market story.

Before an investment, before a follow-on, or when a portfolio company needs stronger market credibility: bring the commercial question to Kea.

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The issue

A convincing pitch still needs a market test.

Since day one in 2010, Kea has worked with venture-capital firms, private-equity firms and other investors. We help connect what a technology company claims with how its market, buyers and relevant analysts understand it.

You may recognise this

  • Before investing: which market assumptions need stronger evidence?
  • At the board table: does leadership understand where analyst relations could help?
  • After investing: is the company building credibility with the people who shape buyer decisions?

Choose your starting point

Skip what you already know.

Select the level that best describes you. We will point you towards the useful material and leave out the rest.

01New to AR

Foundation

Help the board and leadership understand AR.

Start with where analysts influence buyers and market decisions. Use the eight-question check together to decide whether the company needs education, preparation or an operating programme.

Take the eight-question check Understand analyst relations
02I understand the basics

Diagnosis

Bring a specific market assumption to test.

Before an initial or follow-on investment, identify what you need to understand about category, alternatives and proof. Agree the scope and available evidence with Kea; analyst coverage alone is not a verdict on a business.

Discuss the market question Explore AR Workshops
03I know what I need

Decision

Choose the support the portfolio company can use.

Align leadership in a workshop, solve a defined briefing or positioning problem, or establish an ongoing programme. Set the owner, evidence requirements and business objectives before starting activity.

Review AR-as-a-Service Explore AR Support

Where we can help

Three moments to bring Kea in.

  1. 01

    Before the first investment

    Pressure-test category, buyer alternatives and customer proof. Leave with clearer questions for management and the gaps that need investigation.

  2. 02

    Before the next commitment

    Revisit the market thesis against product progress, customer outcomes and competitive change. Identify what has strengthened and what remains unproven.

  3. 03

    Across the portfolio

    Help leadership understand AR, agree the right timing and build a credible market story. Establish ownership before committing to sustained engagement.

Make the next conversation useful

Eight questions for your next board meeting.

Complete Kea’s AR Readiness Check with portfolio leadership. Use differences in your answers to surface assumptions about buyers, evidence, executive access and commitment. Bring the result to Kea to agree whether to build, prepare or pause.

Take the eight-question check

Is now the right time?

Timing follows the business, not the funding label. A substantial seed round can make AR relevant when enterprise buyers use analysts and the company has evidence, leadership access and resources. Capital alone does not make a programme worthwhile.

See the eight questions
  1. Do recognised analyst firms actively cover the market category you sell into?
  2. Do enterprise or mid-market buyers use analysts when evaluating solutions like yours?
  3. Can you support your market story with evidence analysts can test?
  4. Can your leadership explain the market problem, your category and what makes you different?
  5. Will senior product, technology and business leaders engage directly with analysts?
  6. Will your business use analyst insight even when it challenges internal assumptions?
  7. Are you prepared to run Analyst Relations consistently for at least 12 months?
  8. What would make Analyst Relations successful for your business?

What Kea does

How would you like to work with Kea?

01

AR-as-a-Service

Need someone to run AR? Kea manages the programme — priorities, briefings, evaluations, follow-up and reporting.

Explore AR-as-a-Service 02

AR Workshops

Need clarity before you start? Bring the team together to align positioning, assess readiness or prepare for an evaluation.

Explore AR Workshops 03

AR Support

Already have an internal AR team? Add senior support for priorities, briefings, evaluations and periods of peak demand.

Explore AR Support 04

Peer Review Program

Turn customer reviews into managed evidence for buyers, analysts, sales and AI — across the platforms that matter.

Explore Peer Review

Your next step

Bring us the decision in front of you.

Tell us the company, its market and the investment or portfolio question. We can agree what needs testing, what leadership needs to learn and the most useful next step.

Talk to Kea