Specialist by choice
Analyst Relations has been our sole focus since 2010.
Global Analyst Relations / Since 2010
The market does not update itself.
Kea runs serious global Analyst Relations programmes for B2B technology companies that need the market to understand where they fit, why they matter and how they are changing.
2010Specialist AR firm since
100+Clients supported through AR
25+Client countries
20,000+Analyst calls completed
5.0G2 rating score
Global by practice
Clients from 25+ countries. One standard of senior AR support.
Kea works across North America, Europe, APAC and MEA—connecting local market context with global analyst influence.
North AmericaEuropeAPACMEA
The commercial reality
Your positioning is only the starting point.
Enterprise buyers build their view of you through analysts, customers, peers, consultants, search and increasingly AI. Kea helps ensure those outside voices understand the company you have become—not the company they remember.
Read our thinking on market positioningWhat Kea does
Built for companies selling complex technology.
01
AR-as-a-Service
A serious global programme without building a full internal team. Strategy, mapping, execution, preparation, follow-up and measurement.
Explore the service ↗ 02Executive Workshops
Align leadership, product, marketing and sales around the market story analysts need to understand and the evidence required to support it.
Explore workshops ↗ 03AR Support
Experienced capacity for evaluation cycles, market expansion, launches, executive changes and periods of high analyst demand.
Explore AR support ↗Independent client reviews
Clients describe the value better than a positioning deck ever could.
Read what clients say about Kea's expertise, responsiveness and the experience of working with our team.
Read all verified reviewsLatest insight
Thinking from Kea.
By Bram Weerts
Before You Call Research Firms Irrelevant, Show Me Your Buyer Influence
Research processes are changing. Bram Weerts explains why analyst influence still matters when enterprise technology buyers need confidence and context.
Read the insightGlobal leadership
Senior people, directly involved.
Kea clients work with experienced leaders who understand research firms, complex technology markets and the commercial reality around enterprise decisions.
Co-Founder & Managing Partner
Bram Weerts
25+ years connecting market understanding to commercial decisions.
Bram Weerts is Co-Founder and Managing Partner at Kea Analyst Relations. He has spent more than 25 years in B2B technology across Analyst Relations, research, commercial leadership, operations and enterprise sales, including roles at Gartner, HFS Research, Wonderflow and Dell.
He advises founders, CEOs and executive teams on market positioning, buyer trust and turning analyst engagement into practical commercial value.
GartnerHFS ResearchWonderflowDell
Co-Founder & Managing Partner
Derk Erbé
20+ years across Analyst Relations, research, strategy and transformation.
Derk Erbé is Co-Founder and Managing Partner at Kea Analyst Relations. His career spans Analyst Relations, industry research, management consulting, business strategy and transformation.
Before returning to lead Kea, Derk was Research Vice President at HFS Research, where he built its Energy and Utilities practice and led research across sourcing, procurement and business operations. He also advises start-ups and scale-ups through Sigma.
HFS ResearchSigmaBusiness strategyTransformation
Managing Partner — APAC & MEA
Sneha Kapoor
20+ years across technology research, growth and Asia-Pacific markets.
Sneha Kapoor is Managing Partner for APAC and MEA at Kea Analyst Relations. She brings more than 20 years of experience across industry research, technology strategy, new-market development and go-to-market leadership.
Sneha spent six years at IDC, leading regional research and consulting across Intelligent Automation, AI, cloud and financial services. She later led CoreStack's business in Southeast Asia and previously worked in technology strategy and market development at NASSCOM.
IDCCoreStackNASSCOMAPAC & MEA
Co-Founder & Managing Partner
Sven Litke
30+ years across the technology and analyst ecosystem.
Sven Litke is Co-Founder and Managing Partner at Kea Analyst Relations. He brings more than 30 years of technology-industry experience across vendor, channel, analyst and consulting roles, including Gartner and leadership positions inside technology companies.
He advises start-ups, scale-ups and established vendors on analyst strategy, market positioning and building credible long-term relationships. Sven is co-author of Influencer Relations: Insights on Analyst Value.
GartnerTechnology leadershipAnalyst strategyPublished author
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