Specialist by choice
Analyst Relations has been our sole focus since 2010.
Global Analyst Relations / Since 2010
The market does not update itself.
Kea runs serious global Analyst Relations programmes for B2B technology companies that need the market to understand where they fit, why they matter and how they are changing.
Since 2010Specialist in Analyst Relations
100+Technology companies supported since 2010
5.0/5Client rating on G2Read client reviews
Global by practice
Clients from 25+ countries. One standard of senior AR support.
Kea works across North America, Europe, APAC and MEA—connecting local market context with global analyst influence.
North AmericaEuropeAPACMEA
What Kea does
How would you like to work with Kea?
01
AR-as-a-Service
Need someone to run AR? Kea manages the programme — priorities, briefings, evaluations, follow-up and reporting.
Explore AR-as-a-Service ↗ 02AR Workshops
Need clarity before you start? Bring the team together to align positioning, assess readiness or prepare for an evaluation.
Explore AR Workshops ↗ 03AR Support
Already have an internal AR team? Add senior support for priorities, briefings, evaluations and periods of peak demand.
Explore AR Support ↗ 04Peer Review Program
Turn customer reviews into managed evidence for buyers, analysts, sales and AI — across the platforms that matter.
Explore Peer Review ↗Explore by role
What are you responsible for?
Why Kea
We know the market
from more than one side.
Operator experience
Our team brings experience from vendors, research firms, advisory roles and commercial leadership.
Global execution
We work across Europe, North America, APAC and MEA, engaging Gartner, Forrester, IDC and specialist firms.
Commercially grounded
The work connects analyst understanding to market positioning, buyer trust and business impact.
A clearer case.
Evidence behind it.
Kea helps technology companies prepare for analyst evaluations: sharpening the narrative, connecting claims to product and customer evidence, and coordinating questionnaires, briefings and follow-up.
Explore our approach to Analyst RelationsCustomer stories
Analyst Relations in practice.
Cloudsmith · AR-as-a-Service
From enterprise ambition to buyer consideration.
How sustained Analyst Relations helped Cloudsmith explain its enterprise capabilities, build research visibility and support buyer confidence.
Read the Cloudsmith storyIndependent client reviews
Clients describe the value better than a positioning deck ever could.
Read what clients say about Kea's expertise, responsiveness and the experience of working with our team.
Read all verified reviewsGlobal leadership
Senior people, directly involved.
Kea clients work with experienced leaders who understand research firms, complex technology markets and the commercial reality around enterprise decisions.
Meet the wider Kea team
Co-Founder & Managing Partner
Bram Weerts
25+ years connecting market understanding to commercial decisions.
Bram Weerts is Co-Founder and Managing Partner at Kea Analyst Relations. He has spent more than 25 years in B2B technology across Analyst Relations, research, commercial leadership, operations and enterprise sales, including roles at Gartner, HFS Research, Wonderflow and Dell.
He advises founders, CEOs and executive teams on market positioning, buyer trust and turning analyst engagement into practical commercial value.
Read Bram’s InsightsGartnerHFS ResearchWonderflowDellHarvard Kennedy School alumnus
Co-Founder & Managing Partner
Derk Erbé
20+ years across Analyst Relations, research, strategy and transformation.
Derk Erbé is Co-Founder and Managing Partner at Kea Analyst Relations. His career spans Analyst Relations, industry research, management consulting, business strategy and transformation.
Before returning to lead Kea, Derk was Research Vice President at HFS Research, where he built its Energy and Utilities practice and led research across sourcing, procurement and business operations. He also advises start-ups and scale-ups through Sigma.
Read Derk’s InsightsHFS ResearchSigmaBusiness strategyTransformationHarvard Kennedy School alumnusUniversity of Amsterdam alumnus
Managing Partner — APAC & MEA
Sneha Kapoor
20+ years across technology research, growth and Asia-Pacific markets.
Sneha Kapoor is Managing Partner for APAC and MEA at Kea Analyst Relations. She brings more than 20 years of experience across industry research, technology strategy, new-market development and go-to-market leadership.
Sneha spent six years at IDC, leading regional research and consulting across Intelligent Automation, AI, cloud and financial services. She later led CoreStack's business in Southeast Asia and previously worked in technology strategy and market development at NASSCOM.
Read Sneha’s InsightsIDCCoreStackNASSCOMAPAC & MEASP Jain School of Global Management alumna
Co-Founder & Managing Partner
Sven Litke
30+ years across the technology and analyst ecosystem.
Sven Litke is Co-Founder and Managing Partner at Kea Analyst Relations. He brings more than 30 years of technology-industry experience across vendor, channel, analyst and consulting roles, including Gartner and leadership positions inside technology companies.
He advises start-ups, scale-ups and established vendors on analyst strategy, market positioning and building credible long-term relationships. Sven is co-author of Influencer Relations: Insights on Analyst Value.
Read Sven’s InsightsGartnerTechnology leadershipAnalyst strategyPublished authorUniversity of Münster alumnus
Featured insight
Thinking from Kea.
By Bram Weerts
AI Search Will Not Save a Weak Market Story
AI search is changing how enterprise buyers discover vendors. Bram Weerts explains why Analyst Relations, third-party proof and clear market language now decide whether AI systems understand you correctly.
Read the insightThe Kea Signal / The newsletter
The analyst market.
Without the noise.
A considered perspective on analyst relations, market perception and the research that shapes enterprise buying.
One clear argument. Relevant developments. Something useful to act on.
From: Kea Analyst RelationsTHE KEA SIGNAL
The Kea
Signal.01 / FIELD NOTES
Signal.01 / FIELD NOTES
THE PERSPECTIVE
Your analyst subscription is not a strategy.
A research subscription gives you access. The decisions remain yours.
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