Analyst Relations Books

The thinking behind serious Analyst Relations.

Kea has contributed to the body of work around analyst value, influence and how vendors should work with the analyst ecosystem. These books are part of that foundation.

Get into it

Useful, not decorative

Read the thinking. Then build the programme.

Book

Influencer Relations: Insights on Analyst Value

Duncan Chapple and Sven Litke explore analyst value, influence and how expert opinion shapes market understanding.

Book

Win Them Over

A practical lens on how companies can build credibility and influence without confusing noise for substance.

Book

Industry Analyst Relations: An Extension to PR

Ralf Leinemann, with Duncan Chapple, examines the relationship between Analyst Relations and public relations.

What next?

Use the knowledge. Then decide what the company should do.

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