Bram Weerts is Co-Founder and Managing Partner at Kea Analyst Relations. He has spent more than 25 years in B2B technology across Analyst Relations, research, commercial leadership, operations and enterprise sales, including roles at Gartner, HFS Research, Wonderflow and Dell. He advises founders, CEOs and executive teams on market positioning, buyer trust and turning analyst engagement into practical commercial value.
Analyst Relations is no longer only about briefing analysts or supporting evaluations. It has become an upstream market intelligence function with direct impact on positioning, product, sales and market perception.
An IDC MarketScape assesses vendors in a specific technology or services market. Here is how to understand its capabilities and strategies framework, read the findings and judge their relevance to your business.
A Forrester Wave compares selected providers in a defined market. Understanding its criteria, scores and customer feedback helps you see what the findings mean—and which questions still need answering.
What do the four quadrants actually mean, and what can a vendor’s position tell you? A straightforward introduction to the Gartner Magic Quadrant and how to read it in the context of your business.
Move beyond customer logos. Give analysts the deployment detail, business outcomes and context they need to assess your customer evidence.
Turn a briefing into clear actions, named owners and useful follow-up. A practical approach to keeping analyst engagement moving.
Ask buyers where analyst advice influenced their decision. A practical way to build evidence of AR’s contribution through win–loss conversations.
Turn analyst research into a concise sales card that helps account teams answer buyer questions with relevant evidence and clear next steps.
AI search is changing how enterprise buyers discover vendors. Bram Weerts explains why Analyst Relations, third-party proof and clear market language now decide whether AI systems understand you correctly.
Research processes are changing. Bram Weerts explains why analyst influence still matters when enterprise technology buyers need confidence and context.
