Bram Weerts

Bram Weerts is Co-Founder and Managing Partner at Kea Analyst Relations. He has spent more than 25 years in B2B technology across Analyst Relations, research, commercial leadership, operations and enterprise sales, including roles at Gartner, HFS Research, Wonderflow and Dell. He advises founders, CEOs and executive teams on market positioning, buyer trust and turning analyst engagement into practical commercial value.

Illustration representing the return on investment of Analyst Relations

The ROI of Analyst Relations Is Not Complicated

by Bram Weerts

For companies selling €500,000 enterprise deals, Analyst Relations is not an abstract marketing expense. It is a practical way to reduce revenue risk before an opportunity reaches sales.

Bram Weerts speaking on stage during the closing questions at a technology customer event.

Nobody Buys Your Positioning

by Bram Weerts

Positioning is what a company wants the market to believe. Buyers act on the picture created when those claims meet customer evidence, independent opinion, analyst understanding and lived experience.