Don’t Wait for Perfect: Start Analyst Relations Early
Technology start-ups do not need to wait for perfect before beginning Analyst Relations. A focused early programme can build market understanding, credibility and enterprise buyer confidence.
Sven Litke is Co-Founder and Managing Partner at Kea Analyst Relations. He brings more than 30 years of technology-industry experience across vendor, channel, analyst and consulting roles, including Gartner and leadership positions inside technology companies. He advises start-ups, scale-ups and established vendors on analyst strategy, market positioning and building credible long-term relationships. Sven is co-author of Influencer Relations: Insights on Analyst Value.
Technology start-ups do not need to wait for perfect before beginning Analyst Relations. A focused early programme can build market understanding, credibility and enterprise buyer confidence.