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For CMOs and marketing leaders

Where visibility becomes credibility.

Market positioning, third-party understanding and influence beyond your own channels.

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The issue

Marketing reach does not automatically create market belief.

The CMO owns a story that other people must validate. AR creates informed third-party understanding around the category, differentiation and evidence behind the company.

You may recognise this

  • The category story is clear internally but inconsistent outside the company.
  • Executives want stronger influence with Gartner, Forrester, IDC or specialist firms.
  • You need an AR model that connects reputation to buyer and commercial priorities.

Choose your starting point

Skip what you already know.

Select the level that best describes you. We will point you towards the useful material and leave out the rest.

01New to AR

Foundation

Understand what AR owns—and what it does not.

Start with analyst influence, the difference between AR and PR, and the conditions that make an AR programme worthwhile.

Why Analyst Relations Read the AR MythBusters Take the AR Readiness Check
02I understand the basics

Diagnosis

Turn interest into an operating decision.

Assess narrative quality, proof, executive access, internal ownership and the markets where analyst influence can create the most value.

AR Readiness Check AR-as-a-Service AR Workshops
03I know what I need

Decision

Evaluate the people, model and standard of execution.

You know the work. Compare Kea’s ongoing programme, targeted support without sitting through AR 101.

Review AR-as-a-Service Review AR Support Talk to Kea

What good looks like

Make progress where it matters.

  1. 01

    A defensible narrative

    A defensible narrative grounded in market evidence.

  2. 02

    Relevant relationships

    The right analyst relationships and research opportunities.

  3. 03

    Business-led measurement

    A measurable programme connected to marketing and business priorities.

Make the next conversation useful

Eight questions. A clearer next step.

Complete the eight-question check with product, sales and leadership. Identify where the market story, customer proof and internal ownership need work before agreeing the AR brief and budget.

Take the eight-question check

Is now the right time?

The check covers analyst relevance, market evidence, organisational readiness and strategic commitment. Use it to guide a discussion about the right next step.

See the eight questions
  1. Do recognised analyst firms actively cover the market category you sell into?
  2. Do enterprise or mid-market buyers use analysts when evaluating solutions like yours?
  3. Can you support your market story with evidence analysts can test?
  4. Can your leadership explain the market problem, your category and what makes you different?
  5. Will senior product, technology and business leaders engage directly with analysts?
  6. Will your business use analyst insight even when it challenges internal assumptions?
  7. Are you prepared to run Analyst Relations consistently for at least 12 months?
  8. What would make Analyst Relations successful for your business?

What Kea does

How would you like to work with Kea?

01

AR-as-a-Service

Need someone to run AR? Kea manages the programme — priorities, briefings, evaluations, follow-up and reporting.

Explore AR-as-a-Service 02

AR Workshops

Need clarity before you start? Bring the team together to align positioning, assess readiness or prepare for an evaluation.

Explore AR Workshops 03

AR Support

Already have an internal AR team? Add senior support for priorities, briefings, evaluations and periods of peak demand.

Explore AR Support 04

Peer Review Program

Turn customer reviews into managed evidence for buyers, analysts, sales and AI — across the platforms that matter.

Explore Peer Review

Your next step

Talk through your next step.

Bring the market question, the evidence you have and the decision you need to make. We will help you identify the right scope and support.

Talk to Kea