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Kea service / Peer Review Program

Your customers are already talking.
Make the signal work harder.

Kea turns customer reviews across Gartner Peer Insights, G2, TrustRadius and other relevant platforms into a managed programme for buyers, analysts and AI answer engines.

See how it works
74%of B2B buyers use reviews to inform a purchase decision
GartnerPeer Insights now replaces the separate MQ customer-reference survey
4thG2's disclosed rank among sources cited on ChatGPT

Why now

Peer reviews now sit across three influence systems.

What used to look like a customer-marketing task now affects how buyers validate vendors, how analyst firms collect customer evidence, and what AI answer engines retrieve and cite.

01

Buyers

TrustRadius's 2026 research reports 74% of B2B buyers use reviews to inform a purchase decision, compared with 13% using analyst reports.

02

Analysts

Gartner Peer Insights reviews have replaced the separate customer-reference survey in the Magic Quadrant process. Voice of the Customer is built from Peer Insights data.

03

AI answer engines

G2 reports that it ranks 4th among sources cited on ChatGPT and 9th on Perplexity. We treat those figures as platform self-disclosure, not independent fact.

The programme

Workshop → Build → Run.

Start with the current state, fix the fundamentals, then protect the cadence. The sequence matters because asking customers for reviews before profiles, categories and compliance are right wastes the ask.

01Half a day

Workshop

Score the current exposure honestly, decide which platforms matter, name owners and leave with a go / no-go decision on what should happen next.

  • Scored exposure assessment
  • Prioritised platform list
  • Named owners
  • 90-day roadmap
026–10 weeks

Build

Correct the presence, consolidate duplicates, put compliance gates in place and launch the first sourcing cadence.

  • Profiles claimed and corrected
  • Category and duplicate issues resolved
  • Compliant sourcing structure
  • First reporting cycle live
03Ongoing

Run

Keep review volume current, manage responses, report consistently and feed useful review themes back into AR and sales.

  • Review volume & recency
  • VoC / Grid eligibility tracking
  • Rating & theme trends
  • AI visibility by engine
  • Quarterly re-score & actions

What the programme feeds

One review base.
Four business systems.

The value is not a better star rating. The same customer evidence can support analyst research, buyer validation, sales conversations, product learning and AI discovery.

01

Analyst influence

Evidence analysts can actually use.

Magic Quadrant customer input, Voice of the Customer eligibility and Omdia-linked review data.

02

Buyer + sales proof

Third-party validation at the buying moment.

Credible customer evidence that buyers can verify and sales can use without turning it into vendor-written proof.

03

Market intelligence

Recurring signal from real users.

Review themes become input for competitive intelligence, product feedback and positioning decisions.

04

AI visibility

Be present where answer engines retrieve.

Current, substantive review content on platforms already being indexed, retrieved and cited by AI systems.

Operating principle Do not optimise for reviews. Optimise the evidence, then let the evidence travel.

What gets fixed first

Correct the presence before you ask for more reviews.

01Claim + correct

Fix ownership, categories, incomplete profiles and duplicate listings.

02Design the ask

Agree who gets asked, when, and which platform each customer should be routed to.

03Source steadily

Move away from occasional bursts and build review requests into real customer lifecycle moments.

04Activate

Use the resulting themes in analyst briefings, sales enablement and programme decisions.

Platform strategy

Not every review platform deserves the same effort.

Priority follows buyer fit, category fit and analyst relevance. The landscape has also consolidated: G2 acquired Capterra, GetApp and Software Advice from Gartner in February 2026. A plan that makes every platform Tier 1 has prioritised nothing.

Tier 1

Gartner Peer Insights

Highest AR leverage where Gartner research and Voice of the Customer matter.

Tier 1

G2

Broad B2B software reach, recurring category visibility and a strong disclosed AI-citation position — now backed by a much larger review and discovery portfolio.

Tier 2

TrustRadius

Strong enterprise depth; priority rises sharply where Omdia is part of the AR programme.

Tier 2

PeerSpot

Useful technical depth in infrastructure and security categories.

G2-owned

Capterra · GetApp · Software Advice

Acquired by G2 from Gartner in February 2026. Treat them as one connected discovery portfolio: keep listings accurate and source actively only where buyer and category fit justify it.

Monitor

Trustpilot

Worth watching for visibility; not a default enterprise review programme.

What this is

Managed evidence.

  • A standing programme rather than a one-time campaign
  • Evidence-led prioritisation by platform
  • Compliant review sourcing and routing
  • Reporting that connects reviews back to AR and GTM

What this is not

Manufactured praise.

  • No buying positive reviews
  • No asking only the customers expected to be positive
  • No guaranteed analyst placement or platform ranking
  • No hiding useful negative feedback
5.0 / 5.0Kea's current G2 rating
30verified reviews on Kea's G2 profile
Quarterlyre-score and programme review

Start with the Workshop

Find the exposure first.
Then decide what is worth fixing.

We score where you stand, identify the platforms that genuinely matter and leave with a decision on what should happen next.

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