Kea flagship service / fully managed AR
Your market does not wait for you to build an AR team.
Kea plans and runs your Analyst Relations programme: prioritising analysts, preparing briefings, supporting evaluations and bringing analyst feedback back into the business.
See how we workWorking with Kea
AR-as-a-Service at a glance.
- Who leads
- Kea manages the AR programme. Your executives remain the company’s voice.
- What you contribute
- Business priorities, product expertise, customer evidence and access to the right spokespeople.
- What you receive
- An analyst engagement plan, briefing preparation, evaluation support, follow-up and reporting.
- How progress is reviewed
- Review analyst feedback, engagement priorities and agreed measures as the programme develops.
- How we start
- Assess the current position and agree priorities, responsibilities and scope. See the first 90 days →
Customer stories
Analyst Relations in practice.
Cloudsmith
From enterprise ambition to buyer consideration.
Explaining enterprise capabilities, building research visibility and supporting buyer confidence.
Read the storyNetWitness
Rebuilding analyst visibility.
Reconnecting with analysts, clarifying enterprise security capabilities and returning to major research evaluations.
Read the storySweepr
Building recognition in a specialist market.
Turning a telecoms proposition and customer evidence into sustained analyst engagement and research visibility.
Read the storyManaged does not mean detached
You keep the voice.
We run the programme.
Your executives should never sound outsourced. Kea creates the structure, preparation and momentum around them so every interaction is informed, credible and useful.
The truth only you can tell.
- Product and market ambition
- Customer evidence and commercial reality
- Executive access and subject expertise
- Decisions when analyst insight challenges the plan
Everything that makes it a programme.
- Strategy, analyst mapping and prioritisation
- Engagement planning, preparation and follow-up
- Research monitoring and evaluation management
- Measurement, learning and continuous optimisation
The work we manage
Four workstreams.
One programme.
Choose an area to see what you provide, what Kea does and what your business receives.
Orient / know the market
Start with the business.
Then map the influence.
Kea translates commercial priorities into an analyst landscape: who matters, why they matter and where attention will create the greatest return.
Position / make the case
Turn what is true
into what is understood.
We pressure-test the story against analyst thinking, expose weak evidence and prepare executives to explain the company with clarity and credibility.
Engage / build the relationships
Every interaction should
move understanding forward.
Kea manages the cadence around briefings, inquiries, updates and follow-up so relationships compound rather than restart with every meeting.
Prove + improve / turn insight into action
Do not just influence the market.
Learn from it.
We manage evaluations and research opportunities, then bring the outside view back into leadership, positioning, product and go-to-market decisions.
The first 90 days
From scattered activity
to a working AR rhythm.
Goals, stakeholders, evidence, existing relationships, research exposure and immediate risk.
Analyst landscape, programme priorities, positioning gaps, engagement plan and measurement.
Executive preparation, priority engagement, inquiries, research monitoring and operating cadence.
Relationships deepen, market evidence improves and analyst insight feeds back into the business.
The sequence adapts to your market, existing programme and urgent research cycles. The discipline does not.
Always on
The work behind every credible interaction.
AR as a Service is not a sequence of isolated deliverables. Kea maintains the connective tissue between them.
Discuss your programmeConnect AR priorities to business and go-to-market goals.
Focus time on the people and research that matter.
Run briefings, inquiries, updates and disciplined follow-up.
Make subject experts ready for valuable analyst conversations.
Shape focused, evidence-led material for each interaction.
Track agendas, reports, timelines and emerging opportunities.
Coordinate questionnaires, evidence, submissions and review.
Use feedback and business change to improve the next cycle.
Fit matters
A complete capability.
Not a shortcut.
You want AR to become a business capability.
- You sell complex B2B technology.
- Relevant analysts shape buyer or market opinion.
- Leadership will engage and hear candid feedback.
- You can sustain the programme long enough to build trust.
You want someone to promise a dot on a chart.
- No agency controls analyst conclusions or rankings.
- Credibility cannot be created without credible evidence.
- One last-minute briefing does not build a relationship.
- AR cannot compensate for decisions the market will not support.
Build influence that compounds
Your executives bring the expertise.
Kea makes it a programme.
Bring us the business ambition, the current analyst reality and the constraint. We will tell you plainly whether a managed programme is the right operating model.
Talk to Kea Compare all four service models