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For AR and communications leaders

Where the AR programme gets stronger.

Strategy, execution and senior capacity when the programme needs more.

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The issue

The constraint is often capacity, not conviction.

Evaluations, briefings, executive preparation, expansion and internal reporting can collide. Kea provides experienced AR operators without forcing you to rebuild the function.

You may recognise this

  • The programme depends too heavily on one internal person.
  • Evaluation cycles and strategic briefings are consuming the available capacity.
  • You need senior outside judgement without handing work to a generic agency team.

Choose your starting point

Skip what you already know.

Select the level that best describes you. We will point you towards the useful material and leave out the rest.

01New to AR

Foundation

If AR has just landed in your remit, get oriented quickly.

Understand the operating model, the internal commitments required and the difference between activity and a serious programme.

Why Analyst Relations Take the AR Readiness Check Read the AR FAQ
02I understand the basics

Diagnosis

Diagnose the gaps before adding activity.

Identify whether the issue is strategy, analyst prioritisation, executive readiness, evaluation support, measurement or simply operating capacity.

Take the AR Readiness Check Review AR-as-a-Service Review AR Support
03I know what I need

Decision

Go directly to the delivery model.

Review the options for targeted support or full programme ownership around the AR situation you need to solve.

Review AR Support Review AR-as-a-Service Talk to Kea

What good looks like

Make progress where it matters.

  1. 01

    Specialist capacity

    Reliable specialist capacity around the existing programme.

  2. 02

    Operating discipline

    Stronger preparation, follow-through and operational discipline.

  3. 03

    Senior partnership

    A partner able to support or operate AR at senior level.

Make the next conversation useful

Eight questions. A clearer next step.

Use the eight-question check to align stakeholders on the foundations behind your programme. Surface gaps in evidence, executive access and commitment before deciding where outside capacity will make a difference.

Take the eight-question check

Is now the right time?

The check covers analyst relevance, market evidence, organisational readiness and strategic commitment. Use it to guide a discussion about the right next step.

See the eight questions
  1. Do recognised analyst firms actively cover the market category you sell into?
  2. Do enterprise or mid-market buyers use analysts when evaluating solutions like yours?
  3. Can you support your market story with evidence analysts can test?
  4. Can your leadership explain the market problem, your category and what makes you different?
  5. Will senior product, technology and business leaders engage directly with analysts?
  6. Will your business use analyst insight even when it challenges internal assumptions?
  7. Are you prepared to run Analyst Relations consistently for at least 12 months?
  8. What would make Analyst Relations successful for your business?

What Kea does

How would you like to work with Kea?

01

AR-as-a-Service

Need someone to run AR? Kea manages the programme — priorities, briefings, evaluations, follow-up and reporting.

Explore AR-as-a-Service 02

AR Workshops

Need clarity before you start? Bring the team together to align positioning, assess readiness or prepare for an evaluation.

Explore AR Workshops 03

AR Support

Already have an internal AR team? Add senior support for priorities, briefings, evaluations and periods of peak demand.

Explore AR Support 04

Peer Review Program

Turn customer reviews into managed evidence for buyers, analysts, sales and AI — across the platforms that matter.

Explore Peer Review

Your next step

Talk through your next step.

Bring the market question, the evidence you have and the decision you need to make. We will help you identify the right scope and support.

Talk to Kea