Insights

Kea thinking on Analyst Relations, market understanding and enterprise technology buying.

Kea Analyst Relations — Shape how the market understands you

Before You Call Research Firms Irrelevant, Show Me Your Buyer Influence

by Bram Weerts

Research processes are changing. Bram Weerts explains why analyst influence still matters when enterprise technology buyers need confidence and context.

Illustration showing how technology start-ups build analyst relationships through early and consistent engagement

Don’t Wait for Perfect: Start Analyst Relations Early

by Sven Litke

Technology start-ups do not need to wait for perfect before beginning Analyst Relations. A focused early programme can build market understanding, credibility and enterprise buyer confidence.

Illustration representing the return on investment of Analyst Relations

The ROI of Analyst Relations Is Not Complicated

by Bram Weerts

For companies selling €500,000 enterprise deals, Analyst Relations is not an abstract marketing expense. It is a practical way to reduce revenue risk before an opportunity reaches sales.

Bram Weerts speaking on stage during the closing questions at a technology customer event.

Nobody Buys Your Positioning

by Bram Weerts

Positioning is what a company wants the market to believe. Buyers act on the picture created when those claims meet customer evidence, independent opinion, analyst understanding and lived experience.