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Why Founders Should Spend Time with Analyst Relations Professionals
Founders do not need to become full-time AR specialists. Sven Litke explains how learning the discipline can sharpen their story and commercial decisions.
Practical guidance on analyst engagement, buyer trust and commercial impact. Browse the latest thinking below, or find an answer by topic.
Explore the AR Knowledge Map
Practical guidance
Find the guidance you need.
01
AR FAQ
Clear answers to the questions technology leaders ask about Analyst Relations.
02
MythBusters
The assumptions that make Analyst Relations harder than it needs to be.
03
Books
Practical resources for building and improving an AR programme.
04
AR Knowledge Map
A structured route through Kea's guidance, organised around the decisions technology leaders need to make.
Next step
The market does not update itself.
Kea helps B2B technology companies build the relationships, evidence and market understanding required to change how they are seen.
Discuss Analyst Relations with Kea