Market Positioning

Illustration showing how technology start-ups build analyst relationships through early and consistent engagement

Don’t Wait for Perfect: Start Analyst Relations Early

by Sven Litke

Technology start-ups do not need to wait for perfect before beginning Analyst Relations. A focused early programme can build market understanding, credibility and enterprise buyer confidence.

Bram Weerts speaking on stage during the closing questions at a technology customer event.

Nobody Buys Your Positioning

by Bram Weerts

Positioning is what a company wants the market to believe. Buyers act on the picture created when those claims meet customer evidence, independent opinion, analyst understanding and lived experience.