Kea service / AR Workshops
Put the right people in the room.
Leave with decisions.
Kea AR Workshops are focused working sessions for leadership, marketing, product and communications teams that need clarity fast: what analysts will care about, where the story is weak, how to prepare for a market evaluation, or whether Analyst Relations should be a real programme.
Choose the workshop challengeThe room changes the work
Most AR problems are alignment problems first.
Companies often jump straight to briefings, lists and report deadlines. The harder question is whether the company is aligned on what it is trying to prove. A good workshop slows the room down just enough to expose the real issue — then speeds the work up because decisions are made together.
Different views of the market, the buyer, analyst relevance and what “success” should mean.
We challenge the story, evidence, priorities and readiness without turning the session into theory.
Clear decisions, actions and next steps that can move into a programme, support model or specific evaluation plan.
Workshop formats
Pick the question the business actually needs answered.
Each format has a different job. The point is not to run a generic AR training day. The point is to create the decision your team needs next.
Best first step
Before building a programme, decide whether AR can create value now.
For teams asking whether Analyst Relations is worth investing in, what needs to be in place, and where the first 90 days should focus.
- We testMarket category, analyst relevance, buyer influence, evidence strength and internal ownership.
- You leave withA readiness view, priority gaps and a practical route into AR if the timing is right.
- Good forFounders, CEOs, CMOs and marketing leaders considering AR for the first time.
Market understanding
Your positioning does not matter until the market can repeat it.
For companies with a product story that is internally clear but externally difficult to place, compare or explain inside an analyst market.
- We testCategory fit, differentiation, proof, analyst language, buyer relevance and likely objections.
- You leave withA sharper market narrative, priority proof points and the arguments analysts are likely to challenge.
- Good forProduct marketing, communications, leadership teams and companies entering a new category.
Report pressure
Do not let the questionnaire become the strategy.
For teams preparing for a Magic Quadrant, Wave, MarketScape, shortlist or similar evaluation, where process discipline and evidence quality matter.
- We testCriteria, evidence, ownership, deadlines, demo readiness, references and risk areas.
- You leave withA gap map, submission priorities, preparation plan and escalation points before the pressure hits.
- Good forVendors facing an evaluation, re-evaluation, category shift or analyst-requested evidence cycle.
In practice
Alignment that survives the room.
Kea helped Zühlke build one shared company story, tailor it across nine areas of expertise and prepare senior partners for informed, evidence-led conversations with industry analysts.
Read the Zühlke customer storyBest fit
Use a workshop when the next step is unclear but the stakes are real.
- Your leadership team needs a shared view before investing in AR.
- Your story is promising but hard to explain in analyst-market terms.
- You are preparing for a report, category shift or important analyst moment.
- You want senior external challenge before committing budget or activity.
- You want a generic training session with no decision at the end.
- You expect analysts to be influenced by messaging without evidence.
- You cannot get the right people into the room.
- You want guaranteed coverage, inclusion or ranking outcomes.
Kea AR Workshops
One room. One hard question. A better next move.
If your team needs clarity before launching a programme, briefing analysts or entering a market evaluation, Kea can design and run the workshop that gets the business aligned.
Talk to Kea about a workshop→← Back to all services