Build your evaluation evidence before the questionnaire arrives
Build an evaluation evidence register with verified claims, clear owners and current proof before the analyst questionnaire arrives.
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AR Operations
An AR scorecard your leadership team can question
Build an AR scorecard that separates activity, understanding and commercial contribution, with evidence leadership can use to make decisions.
Ask buyers where analysts made a difference
Ask buyers where analyst advice influenced their decision. A practical way to build evidence of AR’s contribution through win–loss conversations.
Build an analyst-research sales card people will actually use
Turn analyst research into a concise sales card that helps account teams answer buyer questions with relevant evidence and clear next steps.
The briefing ended. Who owns the next step?
Turn a briefing into clear actions, named owners and useful follow-up. A practical approach to keeping analyst engagement moving.
Beyond Gut Feeling: Benchmarking 20,000+ Analyst Interactions
What makes an analyst conversation useful? Sven Litke explains how experience across 20,000+ interactions helps Kea put briefing quality in context.
“I’ll Do It Myself”: Why Trial and Error Is a Poor Analyst Relations Strategy
Knowing your product is not the same as knowing how to brief an analyst. Sven Litke explains where preparation prevents avoidable mistakes.
As Analyst Business Models Change, Your AR Programme Must Adapt
A fixed list of research firms is not an AR strategy. Sven Litke explains how to review the audiences, services and evidence requirements that matter.
A Strong Magic Quadrant Position Is No Reason to Stand Still
A favourable Magic Quadrant position needs continued business progress, current evidence and relevant analyst communication. Avoid drifting after publication.
Three Magic Quadrant Mistakes Technology Vendors Should Avoid
Avoid three common Magic Quadrant mistakes: ignoring buyer relevance, relying on assumptions and allowing one evaluation to dominate the AR programme.