Before You Call Research Firms Irrelevant, Show Me Your Buyer Influence
Research processes are changing. Bram Weerts explains why analyst influence still matters when enterprise technology buyers need confidence and context.
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Market Understanding
How to Judge the Commercial Value of Analyst Relations
For companies selling €500,000 enterprise deals, Analyst Relations is not an abstract marketing expense. It is a practical way to reduce revenue risk before an opportunity reaches sales.
Nobody Buys Your Positioning
Positioning is what a company wants the market to believe. Buyers act on the picture created when those claims meet customer evidence, independent opinion, analyst understanding and lived experience.
You Speak to the Few Who Speak to the Many
Why a focused analyst relations programme helps the right people understand your company before buyers ask them for advice.
A Network Without Context Is Just a List
Relationship history, relevance and timing matter more than contact counts. How commercial leaders turn an existing network into useful conversations.
The Pitch Is Not the Positioning
A sharper deck cannot fix an unclear market position. How B2B leaders connect their product story to the change buyers actually care about.
Nobody Has Time to Understand You
Buyers will simplify your company. Make sure the version they remember reflects your current capabilities, customers and market relevance.
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