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For founders and CEOs

Where market belief shapes growth.

Positioning, credibility and confidence in the company you are building.

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The issue

The founder problem is usually not visibility.

It is interpretation. Buyers, analysts and partners can see the company and still misunderstand the category, the differentiation or the level of proof behind it.

You may recognise this

  • Your company is growing faster than the market story around it.
  • You keep explaining the category from the beginning.
  • You need external credibility without pretending to be larger than you are.

Choose your starting point

Skip what you already know.

Select the level that best describes you. We will point you towards the useful material and leave out the rest.

01New to AR

Foundation

Start with the commercial logic, not the AR machinery.

Understand what analysts influence, when a smaller technology company is ready and where AR can—and cannot—help growth.

Why Analyst Relations Take the AR Readiness Check Read the AR FAQ
02I understand the basics

Diagnosis

Work out whether the business is ready to operate.

You understand the principle. Now test the market story, evidence, executive commitment and analyst opportunity before building a programme.

AR Readiness Check AR-as-a-Service AR Workshops
03I know what I need

Decision

Decide whether Kea is the operating partner.

Skip the education. Review the ongoing model or speak directly about the programme you need.

Review AR-as-a-Service Discuss a programme

What good looks like

Make progress where it matters.

  1. 01

    Market position

    A market position analysts can understand and repeat.

  2. 02

    Analyst priorities

    A clear view of which analysts matter now—and which do not.

  3. 03

    A proportionate programme

    An AR programme proportionate to the company you are building.

Make the next conversation useful

Eight questions. A clearer next step.

Complete the eight-question check with your leadership team. Test whether the company has the buyer relevance, customer evidence and executive commitment to support AR before adding it to the growth plan.

Take the eight-question check

Is now the right time?

The check covers analyst relevance, market evidence, organisational readiness and strategic commitment. Use it to guide a discussion about the right next step.

See the eight questions
  1. Do recognised analyst firms actively cover the market category you sell into?
  2. Do enterprise or mid-market buyers use analysts when evaluating solutions like yours?
  3. Can you support your market story with evidence analysts can test?
  4. Can your leadership explain the market problem, your category and what makes you different?
  5. Will senior product, technology and business leaders engage directly with analysts?
  6. Will your business use analyst insight even when it challenges internal assumptions?
  7. Are you prepared to run Analyst Relations consistently for at least 12 months?
  8. What would make Analyst Relations successful for your business?

What Kea does

How would you like to work with Kea?

01

AR-as-a-Service

Need someone to run AR? Kea manages the programme — priorities, briefings, evaluations, follow-up and reporting.

Explore AR-as-a-Service 02

AR Workshops

Need clarity before you start? Bring the team together to align positioning, assess readiness or prepare for an evaluation.

Explore AR Workshops 03

AR Support

Already have an internal AR team? Add senior support for priorities, briefings, evaluations and periods of peak demand.

Explore AR Support 04

Peer Review Program

Turn customer reviews into managed evidence for buyers, analysts, sales and AI — across the platforms that matter.

Explore Peer Review

Your next step

Talk through your next step.

Bring the market question, the evidence you have and the decision you need to make. We will help you identify the right scope and support.

Talk to Kea