Category
Placed in the wrong market.
The product spans categories, but analysts evaluate it through an outdated or incomplete frame. Kea helps establish where it belongs and why.
For product and product marketing leaders
Your product has moved on. Has the market?
You know what your product can do. But analysts may still compare it with the wrong competitors, place it in the wrong category or miss the evidence that makes it different. Kea helps make the product story stand up to independent scrutiny.
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What product leaders recognise
Three places a strong product story can fail.
A feature demonstration is not a market argument. Kea connects the buyer problem, competitive alternatives and customer evidence into a story analysts can evaluate.
Differentiation
Reduced to a feature list.
Capabilities are real, yet the briefing fails to explain the buyer problem and alternatives. Kea helps build a clear argument analysts can test.
Evidence
Claims outrun proof.
Roadmap promises and broad positioning cannot replace customer outcomes, working demonstrations and evaluation-ready evidence.
Customer evidence · Cloudsmith
Make enterprise capabilities understandable.
Cloudsmith needed analysts to understand the enterprise capabilities behind its artifact management platform. Sustained engagement helped explain its position, bring product evidence into relevant research conversations and build visibility beyond product announcements.
Read the Cloudsmith storyWhere Kea helps
Choose the work your product team needs.
Pressure-test the story
AR Workshops
Challenge category positioning, differentiation and proof before an important market conversation.
Explore workshops → Prepare and respondAR Support
Get senior help with briefing narratives, evaluations, analyst feedback and evidence preparation.
Explore AR Support → Sustained market dialogueAR-as-a-Service
Build long-term analyst engagement that connects product progress with research priorities.
Explore the programme →What changes inside the business
Make analyst feedback useful to product.
Capture where analysts disagree with your category, question competitive claims or ask for stronger evidence. Use that feedback to refine positioning, prepare evaluations and inform roadmap discussions—not to let any analyst dictate your product strategy.
Bring the right team together
Not the owner of Analyst Relations?
Forward this to your CMO, AR lead or CEO. Your own email client opens a draft; you pick the recipient, check the words and decide whether to send.
An internal introduction
“Our product has changed. Are the analysts covering our market working with an accurate picture of what it does today?”
Open a ready-to-send email ↗No address collected. Nothing is sent by Kea.Your next step
Show us where the product story breaks down.
Bring the category question, the evaluation coming up or the briefing that needs work. We will help identify the evidence, preparation or programme your team needs.
Talk to Kea