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For product and product marketing leaders

Where product truth meets the market.

Category clarity, differentiation and evidence analysts can understand and use.

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The issue

A strong product can still be placed in the wrong market frame.

Product depth does not explain itself. AR helps connect capability, customer evidence, competitive context and roadmap direction into a story the outside market can evaluate.

You may recognise this

  • Analysts keep comparing the product with the wrong competitors.
  • The briefing becomes a feature demonstration instead of a market argument.
  • Product claims are stronger than the external evidence supporting them.

Choose your starting point

Skip what you already know.

Select the level that best describes you. We will point you towards the useful material and leave out the rest.

01New to AR

Foundation

Learn how analysts assess products and markets.

Start with the role analysts play, why a briefing is not a demo and how product evidence changes external understanding.

Why Analyst Relations Read the AR FAQ Explore AR MythBusters
02I understand the basics

Diagnosis

Test whether the story and evidence are briefing-ready.

Assess positioning, proof, competitive context, evaluation readiness and the questions analysts are likely to push hardest.

Take the AR Readiness Check Review AR Support Explore AR Workshops
03I know what I need

Decision

Get the programme, preparation or pressure-test you need.

Go directly to hands-on programme execution, targeted support or a discussion about the positioning, briefing or evaluation issue you need to solve.

Review AR Support Discuss a programme

What good looks like

Make progress where it matters.

  1. 01

    Category clarity

    A category and differentiation story grounded in product reality.

  2. 02

    Useful market feedback

    Better analyst feedback into positioning and roadmap decisions.

  3. 03

    Better preparation

    Stronger preparation for evaluations, briefings and launches.

Make the next conversation useful

Eight questions. A clearer next step.

Use the eight questions with product marketing and your executive sponsor. Test whether the category story and customer evidence can withstand informed challenge, and whether the business is ready to use what analysts tell it.

Take the eight-question check

Is now the right time?

The check covers analyst relevance, market evidence, organisational readiness and strategic commitment. Use it to guide a discussion about the right next step.

See the eight questions
  1. Do recognised analyst firms actively cover the market category you sell into?
  2. Do enterprise or mid-market buyers use analysts when evaluating solutions like yours?
  3. Can you support your market story with evidence analysts can test?
  4. Can your leadership explain the market problem, your category and what makes you different?
  5. Will senior product, technology and business leaders engage directly with analysts?
  6. Will your business use analyst insight even when it challenges internal assumptions?
  7. Are you prepared to run Analyst Relations consistently for at least 12 months?
  8. What would make Analyst Relations successful for your business?

What Kea does

How would you like to work with Kea?

01

AR-as-a-Service

Need someone to run AR? Kea manages the programme — priorities, briefings, evaluations, follow-up and reporting.

Explore AR-as-a-Service 02

AR Workshops

Need clarity before you start? Bring the team together to align positioning, assess readiness or prepare for an evaluation.

Explore AR Workshops 03

AR Support

Already have an internal AR team? Add senior support for priorities, briefings, evaluations and periods of peak demand.

Explore AR Support 04

Peer Review Program

Turn customer reviews into managed evidence for buyers, analysts, sales and AI — across the platforms that matter.

Explore Peer Review

Your next step

Talk through your next step.

Bring the market question, the evidence you have and the decision you need to make. We will help you identify the right scope and support.

Talk to Kea