AI Search

Analyst Relations at the centre of product marketing, product, sales enablement, customer success, communications and content, and executive leadership.

Analyst Relations Has Moved Upstream

by Bram Weerts

Analyst Relations is no longer only about briefing analysts or supporting evaluations. It has become an upstream market intelligence function with direct impact on positioning, product, sales and market perception.

AI Has Made Your Reputation Executable

by Bram Weerts

AI can turn market reputation into a buyer’s first impression. Bram Weerts explains what CMOs should test, substantiate and keep current.

Your Buyer Is Already Building the Shortlist. Is Sales Asking How?

by Bram Weerts

A practical guide for sales and marketing: identify the research, reviews and AI answers shaping a buyer’s shortlist, then act on the evidence.