Your key analyst has left. What needs updating?
Manage an analyst departure with clear ownership, current coverage information and a handover plan for interim and permanent replacements.
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Analyst Engagement
A customer logo is not a customer proof point
Move beyond customer logos. Give analysts the deployment detail, business outcomes and context they need to assess your customer evidence.
The briefing ended. Who owns the next step?
Turn a briefing into clear actions, named owners and useful follow-up. A practical approach to keeping analyst engagement moving.
Beyond Gut Feeling: Benchmarking 20,000+ Analyst Interactions
What makes an analyst conversation useful? Sven Litke explains how experience across 20,000+ interactions helps Kea put briefing quality in context.
You Speak to the Few Who Speak to the Many
Why a focused analyst relations programme helps the right people understand your company before buyers ask them for advice.
How Executives Can Communicate Better with Industry Analysts
Derk Erbé explains how executives can prepare clearer analyst conversations, support their narrative with evidence and build lasting market understanding.
“I’ll Do It Myself”: Why Trial and Error Is a Poor Analyst Relations Strategy
Knowing your product is not the same as knowing how to brief an analyst. Sven Litke explains where preparation prevents avoidable mistakes.
Don’t Wait to Be Discovered: A Wake-up Call for Technology Vendors
Analysts cannot assess information they never receive. Sven Litke explains why waiting to become impossible to ignore is a weak market strategy.
Is Your Start-up Too Small for Analyst Relations?
Company size is a poor substitute for judging relevance. Sven Litke explains how a small technology vendor can start a focused, credible AR programme.
Five Traits of Technology Vendors Ready for Analyst Relations
Confidence in AR means being prepared for scrutiny. Sven Litke identifies five attitudes that help vendors turn ambition into credible analyst engagement.