Your Analyst List Is Probably Wrong
Your analyst list should reflect the market you are trying to influence now—not the relationships you inherited. A practical guide to deciding who really deserves your time.
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Analyst Engagement
Your Product Roadmap Is Not a Market Forecast
Your roadmap is a statement of intent, not proof the market will follow. How product teams can use analyst insight to test assumptions before they become expensive commitments.
Your Competitor Is Winning. Do You Actually Know Why?
A practical guide to competitive intelligence: understand why buyers choose an alternative, test competitive claims and turn analyst insight into decisions for sales, product and leadership.
The Analyst Disagrees with You. That Does Not Make Them Wrong.
Is your leadership ready for critical analyst feedback? A practical guide to weighing evidence, benchmarking competitors and turning uncomfortable insight into decisions.
Your Analyst Subscription Is Not a Strategy. It Is a Stepping Stone.
Research and insight are stepping stones towards your business goals. A practical guide to choosing, using and renewing analyst subscriptions—and doing the work that turns knowledge into progress.
Customer Reviews Should Change Your Analyst Briefing
Use customer review themes to sharpen briefing evidence, test positioning and identify questions worth discussing with analysts.
What to Tell Analysts When You Have No Launch
Build useful analyst updates between launches around customer learning, deployment evidence and changes in the questions buyers ask.
ISG Provider Lens: What Technology and Services Vendors Need to Know
ISG Provider Lens is more than a provider quadrant. Learn how its sourcing-advisory context, regional research and evaluation process matter to vendors.
Your Key Analyst Has Left. What Needs Updating?
Manage an analyst departure with clear ownership, current coverage information and a handover plan for interim and permanent replacements.
A Customer Logo Is Not a Customer Proof Point
Move beyond customer logos. Give analysts the deployment detail, business outcomes and context they need to assess your customer evidence.