What is an IDC MarketScape?
An IDC MarketScape assesses vendors in a specific technology or services market. Here is how to understand its capabilities and strategies framework, read the findings and judge their relevance to your business.
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Analyst Evaluations
What is a Forrester Wave?
A Forrester Wave compares selected providers in a defined market. Understanding its criteria, scores and customer feedback helps you see what the findings mean—and which questions still need answering.
What is a Gartner Magic Quadrant?
What do the four quadrants actually mean, and what can a vendor’s position tell you? A straightforward introduction to the Gartner Magic Quadrant and how to read it in the context of your business.
Build your evaluation evidence before the questionnaire arrives
Build an evaluation evidence register with verified claims, clear owners and current proof before the analyst questionnaire arrives.
Equipping Sales for the Magic Quadrant
Help sales teams respond to Gartner Magic Quadrant questions with context, current evidence and a clear understanding of the buyer’s requirements.
A Strong Magic Quadrant Position Is No Reason to Stand Still
A favourable Magic Quadrant position needs continued business progress, current evidence and relevant analyst communication. Avoid drifting after publication.
Preparing for Magic Quadrant Analyst Conversations
Prepare for Magic Quadrant conversations by researching the market, clarifying requirements and organising evidence before the evaluation deadline.
Three Magic Quadrant Mistakes Technology Vendors Should Avoid
Avoid three common Magic Quadrant mistakes: ignoring buyer relevance, relying on assumptions and allowing one evaluation to dominate the AR programme.
The Magic Quadrant: Don’t Obsess, Don’t Ignore
Set a proportionate Magic Quadrant strategy based on buyer relevance, business priorities and the evidence your company can credibly provide.