Nobody Buys Your Positioning
Positioning is what a company wants the market to believe. Buyers act on the picture created when those claims meet customer evidence, independent opinion, analyst understanding and lived experience.
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Analyst Relations
Beyond Gut Feeling: What 20,000+ Analyst Interactions Teach Us About Measuring AR
Analyst Relations benchmarking should measure more than activity. Kea explains how 20,000+ analyst interactions help assess briefing quality, patterns and progress.
You Speak to the Few Who Speak to the Many
Why a focused analyst relations programme helps the right people understand your company before buyers ask them for advice.
The Pitch Is Not the Positioning
A sharper deck cannot fix an unclear market position. How B2B leaders connect their product story to the change buyers actually care about.
Your Buyer Is Already Building the Shortlist. Is Sales Asking How?
A practical guide for sales and marketing: identify the research, reviews and AI answers shaping a buyer’s shortlist, then act on the evidence.
How Executives Can Communicate Better with Industry Analysts
Derk Erbé explains how executives can prepare clearer analyst conversations, support their narrative with evidence and build lasting market understanding.
You Can Do Analyst Relations Yourself. Trial and Error Is Still a Poor Operating Model.
In-house Analyst Relations can work very well. The risk is improvisation: weak targeting, poor preparation and learning avoidable lessons on high-value analyst relationships.
Beyond the First Customers: Aligning Product, Marketing and Sales Through AR
Early product success does not guarantee expansion. Sven Litke looks at the gaps between product, marketing and sales that AR can help expose.
Are You Ready for Analyst Relations? Five Tests That Matter More Than Company Size
Analyst Relations readiness is not about company size. Test the market story, evidence, competitive honesty, leadership openness and ability to act on feedback.
Analyst Firms Are No Longer Just Research Firms. Your AR Strategy Has to Catch Up.
Analyst firms now combine research, advisory, peer data, events and commercial services. AR teams need to understand which relationship they are actually in.