Enterprise Buying

Illustration representing the return on investment of Analyst Relations

The ROI of Analyst Relations Is Not Complicated

by Bram Weerts

For companies selling €500,000 enterprise deals, Analyst Relations is not an abstract marketing expense. It is a practical way to reduce revenue risk before an opportunity reaches sales.

Bram Weerts speaking on stage during the closing questions at a technology customer event.

Nobody Buys Your Positioning

by Bram Weerts

Positioning is what a company wants the market to believe. Buyers act on the picture created when those claims meet customer evidence, independent opinion, analyst understanding and lived experience.