What Is an IDC MarketScape?
An IDC MarketScape assesses vendors in a specific technology or services market. Here is how to understand its capabilities and strategies framework, read the findings and judge their relevance to your business.
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What Is a Forrester Wave?
A Forrester Wave compares selected providers in a defined market. Understanding its criteria, scores and customer feedback helps you see what the findings mean—and which questions still need answering.
What Is a Gartner Magic Quadrant?
What do the four quadrants actually mean, and what can a vendor’s position tell you? A straightforward introduction to the Gartner Magic Quadrant and how to read it in the context of your business.
“The Analyst Is Blocking the Deal.” Verify the Claim First.
Respond to analyst-related deal concerns with a clear intake process, verified evidence and a practical next step for the account team.
Ask Buyers Where Analysts Made a Difference
Ask buyers where analyst advice influenced their decision. A practical way to build evidence of AR’s contribution through win–loss conversations.
Build an Analyst-Research Sales Card People Will Actually Use
Turn analyst research into a concise sales card that helps account teams answer buyer questions with relevant evidence and clear next steps.
A Great Product Can Still Miss the Shortlist. Here Is Why.
A strong product can be excluded before sales sees the opportunity. How Analyst Relations helps buyers and analysts understand where a vendor fits and why it deserves consideration.
AI Search Will Not Save a Weak Market Story
AI search is changing how enterprise buyers discover vendors. Bram Weerts explains why Analyst Relations, third-party proof and clear market language now decide whether AI systems understand you correctly.
Before You Call Research Firms Irrelevant, Show Me Your Buyer Influence
Research processes are changing. Bram Weerts explains why analyst influence still matters when enterprise technology buyers need confidence and context.
How to Judge the Commercial Value of Analyst Relations
For companies selling €500,000 enterprise deals, Analyst Relations is not an abstract marketing expense. It is a practical way to reduce revenue risk before an opportunity reaches sales.
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