AI Search Will Not Save a Weak Market Story
AI search is changing how enterprise buyers discover vendors. Bram Weerts explains why Analyst Relations, third-party proof and clear market language now decide whether AI systems understand you correctly.
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Market Positioning
Before You Call Research Firms Irrelevant, Show Me Your Buyer Influence
Research processes are changing. Bram Weerts explains why analyst influence still matters when enterprise technology buyers need confidence and context.
Don’t Wait for Perfect: Start Analyst Relations Early
Technology start-ups do not need to wait for perfect. Start Analyst Relations when the market needs to understand you and the company has enough story, evidence and leadership commitment to engage credibly.
Nobody Buys Your Positioning
Positioning is what a company wants the market to believe. Buyers act on the picture created when those claims meet customer evidence, independent opinion, analyst understanding and lived experience.
AI Has Made Your Reputation Executable
AI can turn market reputation into a buyer’s first impression. Bram Weerts explains what CMOs should test, substantiate and keep current.
The Pitch Is Not the Positioning
A sharper deck cannot fix an unclear market position. How B2B leaders connect their product story to the change buyers actually care about.
Nobody Has Time to Understand You
Buyers will simplify your company. Make sure the version they remember reflects your current capabilities, customers and market relevance.
How Executives Can Communicate Better with Industry Analysts
Derk Erbé explains how executives can prepare clearer analyst conversations, support their narrative with evidence and build lasting market understanding.
Beyond the First Customers: Aligning Product, Marketing and Sales Through AR
Early product success does not guarantee expansion. Sven Litke looks at the gaps between product, marketing and sales that AR can help expose.
Are You Ready for Analyst Relations? Five Tests That Matter More Than Company Size
Analyst Relations readiness is not about company size. Test the market story, evidence, competitive honesty, leadership openness and ability to act on feedback.
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