01
Your AR Lead Is Away. Who Keeps the Programme Moving?
When your AR lead is away, protect the analyst commitments that matter. A practical handover and cover plan for an existing team.
Practical guidance on analyst engagement, buyer trust and commercial impact.
02
When Should You Show an Analyst a Product Demo?
Prepare an analyst product demo around a clear question, a focused workflow and the evidence behind the claim. Build the session with Kea.
03
How Analysts Shape an RFP Before the RFP Exists
Analysts can influence a buying process long before a vendor sees an RFP by shaping the buyer’s language, categories, requirements, shortlist and sense of risk.
04
How Do Analysts Actually Build Their Research?
Analyst research is not created from vendor briefings alone. It combines market evidence, client conversations, vendor input, surveys, product knowledge and the analyst’s own judgement.
05
How to Use Analyst Research Without Claiming an Endorsement
Analyst research can strengthen sales and marketing, but only when the company uses licensed material accurately, preserves context and avoids turning independent analysis into a claim of endorsement.
06
Briefing or Inquiry? Know Which Analyst Conversation You Are Having
A briefing primarily helps the analyst understand the vendor. An inquiry or advisory session primarily helps the company understand the analyst's perspective. Strong AR programmes use both intentionally.
07
How to Prepare for an Analyst Briefing That Is Worth the Analyst’s Time
A strong analyst briefing is won before the meeting starts: understand the analyst, define one objective, build the market story, map claims to evidence and prepare the people in the room.
08
Analyst Engagement Is a System, Not a Calendar of Briefings
Analyst engagement works when targeting, analyst relevance, evidence, interaction type, follow-up and internal action operate as one system—not as a calendar of disconnected meetings.
09
Your Analyst List Is Probably Wrong
Your analyst list should reflect the market you are trying to influence now—not the relationships you inherited. A practical guide to deciding who really deserves your time.
10
Customer Reviews Should Change Your Analyst Briefing
Use customer review themes to sharpen briefing evidence, test positioning and identify questions worth discussing with analysts.
11
Your Best Customers Cannot Be Everyone’s Reference
Why repeatedly asking the same customers for references puts buyer trust, analyst evidence and valuable relationships at risk—and how to build a stronger evidence programme.
12
What to Tell Analysts When You Have No Launch
Build useful analyst updates between launches around customer learning, deployment evidence and changes in the questions buyers ask.
13
What Should Your AR Programme Stop Doing?
A practical way to review recurring AR work, protect important commitments and free capacity for the decisions that matter.
14
Peer Reviews Are Now Part of Analyst Relations
Peer reviews are no longer only a customer marketing asset. They now shape buyer trust, analyst understanding, sales conversations and the evidence AI tools can find.
Practical guidance
Find the guidance you need.
01
AR FAQ
Clear answers to the questions technology leaders ask about Analyst Relations.
02
MythBusters
The assumptions that make Analyst Relations harder than it needs to be.
03
Books
Practical resources for building and improving an AR programme.
04
AR Knowledge Map
A structured route through Kea's guidance, organised around the decisions technology leaders need to make.
Next step
The market does not update itself.
Kea helps B2B technology companies build the relationships, evidence and market understanding required to change how they are seen.
Discuss Analyst Relations with Kea