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Build your evaluation evidence before the questionnaire arrives
Build an evaluation evidence register with verified claims, clear owners and current proof before the analyst questionnaire arrives.
Practical guidance on analyst engagement, buyer trust and commercial impact. Browse the latest thinking below, or find an answer by topic.
Explore the AR Knowledge Map
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An AR scorecard your leadership team can question
Build an AR scorecard that separates activity, understanding and commercial contribution, with evidence leadership can use to make decisions.
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“The analyst is blocking the deal.” Verify the claim first.
Respond to analyst-related deal concerns with a clear intake process, verified evidence and a practical next step for the account team.
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Your key analyst has left. What needs updating?
Manage an analyst departure with clear ownership, current coverage information and a handover plan for interim and permanent replacements.
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How Executives Can Communicate Better with Industry Analysts
Derk Erbé explains how executives can prepare clearer analyst conversations, support their narrative with evidence and build lasting market understanding.
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Equipping Sales for the Magic Quadrant
Help sales teams respond to Gartner Magic Quadrant questions with context, current evidence and a clear understanding of the buyer’s requirements.
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A Strong Magic Quadrant Position Is No Reason to Stand Still
A favourable Magic Quadrant position needs continued business progress, current evidence and relevant analyst communication. Avoid drifting after publication.
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Preparing for Magic Quadrant Analyst Conversations
Prepare for Magic Quadrant conversations by researching the market, clarifying requirements and organising evidence before the evaluation deadline.
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Three Magic Quadrant Mistakes Technology Vendors Should Avoid
Avoid three common Magic Quadrant mistakes: ignoring buyer relevance, relying on assumptions and allowing one evaluation to dominate the AR programme.
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The Magic Quadrant: Don’t Obsess, Don’t Ignore
Set a proportionate Magic Quadrant strategy based on buyer relevance, business priorities and the evidence your company can credibly provide.
Practical guidance
Find the guidance you need.
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AR FAQ
Clear answers to the questions technology leaders ask about Analyst Relations.
02
MythBusters
The assumptions that make Analyst Relations harder than it needs to be.
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Books
Practical resources for building and improving an AR programme.
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AR Knowledge Map
A structured route through Kea's guidance, organised around the decisions technology leaders need to make.
Next step
The market does not update itself.
Kea helps B2B technology companies build the relationships, evidence and market understanding required to change how they are seen.
Discuss Analyst Relations with Kea