01
Your First Analyst Evaluation Is Out. Now What?
A first analyst evaluation can be useful even when the position disappoints. Separate factual errors, evidence gaps and real business choices before responding.
Practical guidance on analyst engagement, buyer trust and commercial impact.
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02
GigaOm Radar: What Vendors Need to Understand
Understand GigaOm’s refreshed Radar, its buyer perspectives, quadrant and velocity labels, and how vendors can prepare credible evidence with Kea.
03
Omdia Universe: How Vendors Should Prepare for Evaluation
An Omdia Universe is a market-specific comparison, not a generic ranking of a whole company. Learn how to check scope, evidence and participation before the evaluation begins.
04
What Is an IDC ProductScape? How Vendors Should Prepare
An IDC ProductScape compares specific offering capabilities. Here is how vendors can check fit, substantiate claims and use the resulting research accurately.
05
When Do You Need Consultant and Sourcing Adviser Relations?
Do sourcing advisers influence your buyers? Map the relevant relationships, address evidence gaps and give the work a clear owner with Kea.
06
When Plans Change, Keep Analysts Properly Informed
Keep industry analysts accurately informed when plans change. Kea coordinates the update, product evidence and follow-up around your revised commitment.
07
How Mature Is Your Analyst Relations Programme?
AR maturity is not a count of briefings. It is the degree to which the programme has clear objectives, ownership, repeatable processes, useful relationships and measurable business outcomes.
08
What Belongs in an Analyst Briefing Deck?
A useful analyst briefing deck frames the market, explains where you fit, shows customer proof and leaves room for discussion. It is not an investor pitch or a product catalogue.
09
Your AR Programme Needs an Executive Owner, Not an Executive Guest Speaker
Executive sponsorship gives Analyst Relations a route from analyst feedback to business decisions. Define who can commit resources, test disputed claims and own the response.
10
Gartner, Forrester and IDC: What Vendors Need to Understand
Gartner, Forrester and IDC are major analyst firms with different research, advisory and evaluation models. Vendors should prioritise the analysts and mechanisms that matter to their market instead of treating the three logos as interchangeable.
11
Analyst Relations Versus Public Relations
Analyst Relations and Public Relations overlap, but they serve different audiences, operate through different interaction models and create different kinds of market understanding.
12
What Is Analyst Relations?
Analyst Relations is the discipline of building informed, evidence-based relationships with the industry analysts who shape how technology markets, vendors and buyer choices are understood.
13
Your Competitor Is Winning. Do You Actually Know Why?
A practical guide to competitive intelligence: understand why buyers choose an alternative, test competitive claims and turn analyst insight into decisions for sales, product and leadership.
14
Build Your Evaluation Evidence Before the Questionnaire Arrives
Build an evaluation evidence register with verified claims, clear owners and current proof before the analyst questionnaire arrives.
15
An AR Scorecard Your Leadership Team Can Question
Build an AR scorecard that separates activity, understanding and commercial contribution, with evidence leadership can use to make decisions.
16
“The Analyst Is Blocking the Deal.” Verify the Claim First.
Respond to analyst-related deal concerns with a clear intake process, verified evidence and a practical next step for the account team.
17
Your Key Analyst Has Left. What Needs Updating?
Manage an analyst departure with clear ownership, current coverage information and a handover plan for interim and permanent replacements.
18
How Executives Can Communicate Better with Industry Analysts
Derk Erbé explains how executives can prepare clearer analyst conversations, support their narrative with evidence and build lasting market understanding.
Practical guidance
Find the guidance you need.
01
AR FAQ
Clear answers to the questions technology leaders ask about Analyst Relations.
02
MythBusters
The assumptions that make Analyst Relations harder than it needs to be.
03
Books
Practical resources for building and improving an AR programme.
04
AR Knowledge Map
A structured route through Kea's guidance, organised around the decisions technology leaders need to make.
Next step
The market does not update itself.
Kea helps B2B technology companies build the relationships, evidence and market understanding required to change how they are seen.
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