01
When a Client Gets Acquired: What Can AR Claim?
Companies aiming for acquisition need market understanding well before a deal. Here is how Analyst Relations builds visibility, tests evidence and supports continuity through an exit.
Practical guidance on analyst engagement, buyer trust and commercial impact.
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02
Datos Matrix: What Vendors Need to Know
Understand the Datos Matrix, its approach to vendor capability and customer outcomes, and how Kea helps financial technology vendors prepare.
03
KuppingerCole Leadership Compass: What Vendors Should Know
KuppingerCole’s Leadership Compass separates product, market and innovation strength in a defined security or identity market. Here is how vendors should assess fit and prepare evidence.
04
Build Analyst Relations into Your Product Launch
Build analyst relations into your product launch. Plan the relevant conversations, prepare the evidence and keep follow-up connected with Kea.
05
Should You Run an Analyst Summit?
An analyst summit can create depth and efficiency when several analysts genuinely need the same strategic context. It can also become an expensive presentation marathon. Know which problem you are solving.
06
How Big Should Your Analyst Relations Team Be?
There is no universal AR team size. The right answer depends on the number of markets, analysts, executives and business decisions the programme has to support.
07
What Are You Actually Buying When You Pay an Analyst Firm for a Webinar?
Paying an analyst firm for a webinar buys expertise, format and audience access — not endorsement. The value depends on the objective, the analyst, the audience and what you can reuse afterwards.
08
The Biggest Analyst Firm Is Not Always the Most Important One
Firm size and brand recognition are poor substitutes for relevance. A practical framework for deciding which analyst firms deserve your time, executive access and budget.
09
Your Product Roadmap Is Not a Market Forecast
Your roadmap is a statement of intent, not proof the market will follow. How product teams can use analyst insight to test assumptions before they become expensive commitments.
10
A Great Product Can Still Miss the Shortlist. Here Is Why.
A strong product can be excluded before sales sees the opportunity. How Analyst Relations helps buyers and analysts understand where a vendor fits and why it deserves consideration.
11
Don’t Wait for Perfect: Start Analyst Relations Early
Technology start-ups do not need to wait for perfect. Start Analyst Relations when the market needs to understand you and the company has enough story, evidence and leadership commitment to engage credibly.
12
Beyond Gut Feeling: What 20,000+ Analyst Interactions Teach Us About Measuring AR
Analyst Relations benchmarking should measure more than activity. Kea explains how 20,000+ analyst interactions help assess briefing quality, patterns and progress.
13
You Can Do Analyst Relations Yourself. Trial and Error Is Still a Poor Operating Model.
In-house Analyst Relations can work very well. The risk is improvisation: weak targeting, poor preparation and learning avoidable lessons on high-value analyst relationships.
14
Beyond the First Customers: Aligning Product, Marketing and Sales Through AR
Early product success does not guarantee expansion. Sven Litke looks at the gaps between product, marketing and sales that AR can help expose.
15
Are You Ready for Analyst Relations? Five Tests That Matter More Than Company Size
Analyst Relations readiness is not about company size. Test the market story, evidence, competitive honesty, leadership openness and ability to act on feedback.
16
Analyst Firms Are No Longer Just Research Firms. Your AR Strategy Has to Catch Up.
Analyst firms now combine research, advisory, peer data, events and commercial services. AR teams need to understand which relationship they are actually in.
17
Founders Need Analyst Relations for One Reason: Internal Conviction Is Not Market Evidence
Founders know the company from the inside. Analysts provide an external test of positioning, market fit, evidence and assumptions before internal conviction becomes market strategy.
Practical guidance
Find the guidance you need.
01
AR FAQ
Clear answers to the questions technology leaders ask about Analyst Relations.
02
MythBusters
The assumptions that make Analyst Relations harder than it needs to be.
03
Books
Practical resources for building and improving an AR programme.
04
AR Knowledge Map
A structured route through Kea's guidance, organised around the decisions technology leaders need to make.
Next step
The market does not update itself.
Kea helps B2B technology companies build the relationships, evidence and market understanding required to change how they are seen.
Discuss Analyst Relations with Kea