Ideas and practical guidance on Analyst Relations, market positioning, buyer trust and how B2B technology companies influence the markets they sell into.
Latest insights
-
Don’t Wait for Perfect: Start Analyst Relations Early
Technology start-ups do not need to wait for perfect before beginning Analyst Relations. A focused early programme can build market understanding, credibility and enterprise buyer confidence.
-
The ROI of Analyst Relations Is Not Complicated
For companies selling €500,000 enterprise deals, Analyst Relations is not an abstract marketing expense. It is a practical way to reduce revenue risk before an opportunity reaches sales.
-
Nobody Buys Your Positioning
Positioning is what a company wants the market to believe. Buyers act on the picture created when those claims meet customer evidence, independent opinion, analyst understanding and lived experience.
Practical guidance
AR FAQ
Clear answers to the questions technology leaders ask about Analyst Relations.
MythBusters
A practical look at the assumptions that make Analyst Relations harder than it needs to be.
Books
Practical resources for building and improving an Analyst Relations programme.
The market does not update itself.
Kea helps B2B technology companies build the relationships, evidence and market understanding required to change how they are seen.